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Monday, May 8 • 10:45am - 11:45am
Managing Social Media’s Role in Community Engagement Efforts

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Social media plays a rarely explored role in communications that occur to and within communities facing neighborhood-scale changes from infrastructure projects. This panel discusses social media as both a driver of support and of opposition, and the ways project practitioners can manage and address its power and drawbacks. Changes in the use of Twitter will be addressed as well as the role of social media in crisis communications.

Speakers
avatar for Melissa Aronczyk

Melissa Aronczyk

Associate Professor, Rutgers University
Melissa Aronczyk is an associate professor in the School of Communication & Information at Rutgers University. She is the co-author, with Maria Espinoza, of A Strategic Nature: Public Relations and the Politics of American Environmentalism (2022). Her research on strategic communication... Read More →
avatar for Aria Cochran

Aria Cochran

Director of Communications, Waterfront Alliance
Aria Cochran is the director of communications at Waterfront Alliance where she works collaboratively across all departments to elevate the organization’s mission through digital and traditional media. Prior to joining the Waterfront Alliance, Aria served on the communications teams... Read More →
avatar for Trever Holland

Trever Holland

Parks, Recreation, Waterfront and Resiliency Committee & Board President, TUFF-LES (Tenants United Fighting For the Lower East Side), Chair, Community Board 3
Trever Holland is the chair of Community Board 3’s Parks, Recreation, Resiliency and Waterfront Committee in Manhattan, New York. He is also the president of Tenants United Fighting for the Lower East Side (TUFF-LES) and the co-founder of the Friends of Pier 35. Trever has lived... Read More →
avatar for Dahvi Wilson

Dahvi Wilson

VP Public Affairs, Apex Clean Energy
For over a decade, Dahvi Wilson has dedicated her career to enhancing community engagement approaches for clean energy siting. As the vice president of public affairs for Apex Clean Energy, Dahvi built and directed an industry-leading public affairs team, focused on preserving and... Read More →


Monday May 8, 2023 10:45am - 11:45am EDT
Room 118 (1st Floor)